Ways to Reduce Your Bounced Emails Rate
If you have a way of keeping out the dangers of permanently ruining your reputation of sending emails, you should gladly take that chance and stay safe. There are two kinds of bounced emails namely hard and soft bounce. If you are not careful with those who you email they can quickly get you into trouble.
Hard bounce is those emails that do not deliver at all; it is because probably the email does not exist. Soft bounce are those emails that do not get to the destination due to several issues like using spam keyword in your content, the format of the email and many other factors. You can use the following advice to ensure you have a low score on bounced emails.
Clear Your Subscribers List
If you were to maintain an excellent rating on your status, you have to filter the listing to get up to date information. you can keep a record of those individuals who open and read your emails. you can also avoid those who do not open your emails for three months, separate the hard bounced addresses form the genuine ones and also look out for those who mark your emails as spam and raise complaints. If you take the above precautions, you will always have an upper handing on your addresses.
Check on the Addresses When Subscribing
When you are getting new subscriptions, you should carry out investigations to ensure the addresses exist to avoid hard bounce situation. If you cannot carry out such measures, you can ask help from professional companies before listing your addresses and sending an email.
Maintain a High Standard Content
For you to escape the hands of soft bounce occurrences, you have to deliver on content and keep it free from words that appear on spam messages. Stay away from words that raise a red flag on spam messages.Again you have to apply creativity and create pieces that interest your clients to open the emails and read.That is how you avoid the three months regulation.
Stay in touch with the reality by checking on the available information like the email opening and complaints rate and improvise on your system to stay clear form bounced emails. Take steps to ensure that your articles are of high standard.
Update Old Addresses
If you have been out of the business for a while, it is advisable for you to verify the list of your subscribers before sending out any emails. It will provide a chance for you to stay away from bounced emails.